The Challenge

On ImmoScout24, agents can book placements to make their listings stand out in search results and attract more qualified leads. The Panorama Placement was designed as the most exclusive option — offering maximum visibility and a more refined presentation. The challenge was to make the detail page (aka exposé) live up to that promise and feel truly premium.

Before

The original version featured a single image above the listing details, surrounded by white space and complemented by brand bars as a selling point for brand visibility. While the ad-free layout helped the image stand out, the space wasn’t used effectively and lacked the emotional impact premium agents expect from a high-visibility placement.

Inbetween

As part of the exposé redesign, we introduced a five-image gallery to explore how visual storytelling could strengthen first impressions and align with international standards. Ad spaces were moved to the side, using the previously empty area above the fold more effectively and pushing key content higher. The sticky contact box gained a more prominent position to improve visibility and engagement.

The observed impact of the inbetween design was:

• more people opening the contact form

• a higher share-rate

• an increased conversion rate for several products on the page

• an overall stable performance

After

The new Panorama layout transforms the exposé into a full-viewport experience, by better utilising the space. Four large images now fill the space drawing seekers directly into the property.

In addition, we refined the width of the content to achieve a more balanced and spacious look.

The Impact

The result is an exposé that stands apart from regular listings with a visually-led experience that fits the promise of “the strongest placement of all time.”

While the new version includes less built-in branding, it creates an opportunity to upsell ImmoScout24’s enhanced branding package — featuring a brand bar, logo, and dedicated brand ad.